From situation analyses to competitive reviews, from SWOT to tactics and lessons learned – I will dissect your business, uncover your challenges, establish a solid strategy for your brand and create an actionable road map to success.
I love words. I love to write. In fact, I have several novels bouncing around in my head that are begging to be realized. I’ll get there, someday. In the meantime, I’m working with clients on web copy, brochures, radio and TV spots, blog posts, press releases and even business plans.
Let’s gather up anything and everything with your logo and messaging, from marketing materials to stationery – and put it all together and take a look. Are you being consistent? Do you have graphic standards? Do you stick to them, or play it loose? Consistency of voice and message are key to building a brand that’s recognizable and long-lasting. The Brand Audit is the first step in determining where you are on that scale. Let’s dig in and fix what’s broken.
It’s easy to get so lost in the daily fires and to do lists that you lose perspective on your brand and how it’s being perceived. You think you know what your customers want and you think you’re communicating it effectively, but how do you know for sure? Market research – focus groups, telephone studies, in-depth interviews, online surveys – are often only way to truly gauge what is resonating and where the gaps are.
I’ll guide you through the process of designing a study that meets your goals and objectives and truly gets to the heart of what you want to know. My experience includes writing surveys and discussion guides, conducting focus groups and in depth one-on-one interviews and delivering a summary of findings that is both enlightening and actionable. I can conduct smaller scale studies on your behalf and I have a partner firm who handles the big stuff (brilliantly, I might add).
You’re simply overloaded. You’re running lean and mean but you can’t add any FTEs right now. No worries, I’m ready to jump in and help. For many clients, I have become an extension of their marketing department. I’m in when you need me and in the background when things are back to normal. I will get smart on your business with lightning speed and I’ll share your commitment to the success of your brand.